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Business & management · Individual course

Principles of Marketing (MKTG 2002)

Principles of marketing for BBA majors, bridging theory and practical application (MKTG 2002).

$30 one-time164 lessons18h 49mSelf-pacedCertificate of completion
Enroll on aclas.collegeFull catalog

Outline

23 sections

  1. 01Course Intro & Syllabus
  2. 02Section 1: Course Introduction and Overview
  3. 03Section 2: Marketing and Customer Value
  4. 04Section 3: Strategic Planning in Marketing
  5. 05Section 4: Consumer Markets and Purchasing Behavior
  6. 06Section 5: Business Markets and Purchasing Behavior
  7. 07Section 6: Market Segmentation, Targeting, and Positioning
  8. 08Section 7: Marketing Research and Market Intelligence
  9. 09Section 8: Marketing in a Global Environment
  10. 10Section 9: Marketing in a Diverse Marketplace
  11. 11Midterm Exam
  12. 12Section 10: Products: Consumer Offerings
  13. 13Section 11: Maintaining a Competitive Edge with New Offerings
  14. 14Section 12: Services: The Intangible Product
  15. 15Section 13: Pricing Products and Services
  16. 16Section 14: Integrated Marketing Communications
  17. 17Section 15: The Promotion Mix: Advertising and Public Relations
  18. 18Section 16: The Promotion Mix: Personal Selling and Sales Promotion
  19. 19Section 17: Direct, Online, Social Media, and Mobile Marketing
  20. 20Section 18: Distribution: Delivering Customer Value
  21. 21Section 19: Retailing and Wholesaling
  22. 22Section 20: Sustainable Marketing: The New Paradigm
  23. 23Final Exam

Course facts

Course details

Course
Principles of Marketing (MKTG 2002)
Course code
MKTG 2002
Track
Business & management
Price
$30 $54.99
Lessons
164
Estimated study time
18h 49m
Delivery
100% online, self-paced
Language
English
On completion
Certificate of completion — a non-degree credential
Course page on aclas.college

What you receive

Certificate of completion

Completing all lessons and activities in this course produces an official certificate of completion with a unique verification ID.

Principles of Marketing (MKTG 2002) — sample certificate of completion issued by ACLAS

Course completion certificate

Issued in the learner's name upon completing this course. Includes the course title, date of completion, and a unique certificate ID verifiable worldwide.

Course certificates recognize completion of standalone professional study. They carry a unique certificate ID that can be authenticated online at any time.

How it fits

Take it alone, or build a credential

A single course earns a certificate of completion. Four related courses earn a named certificate. A structured set of seven to fourteen earns a degree.

On its own

Certificate of completion

Finish this course and receive a certificate of completion naming the course. No further commitment.

In a certificate

A named credential

23 named programs bundle four related courses from this catalog, completed within twelve months.

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Inside a degree

Academic credit

Many of these courses are also taught inside the five ACLAS degrees, where they carry academic credit.

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Course catalogAll 66 individual courses by trackCertificate programs23 named programs from $39Degree programsFive degrees carrying academic creditAdmissions and tuitionPayments, installments and optional document fees

Enroll in Principles of Marketing (MKTG 2002)

USD 30 one-time. Self-paced, online, with a certificate of completion at the end.

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