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Business & management · Individual course

Basics of Strategic Marketing

Key skills and tools for strategic marketing, including SWOT and PESTEL analysis, competitive advantage and business models.

$18.99 one-time12 lessons4 hoursSelf-pacedCertificate of completion

Outline

12 sections

  1. 01Introduction To Strategic Marketing
  2. 02Vision and Mission Statements
  3. 03External Analysis
  4. 04Internal Analysis
  5. 05Competitive Advantage
  6. 06Business Model
  7. 07International Strategic Management
  8. 08Innovation and Entrepreneurship
  9. 09Case Studies and Best Practices
  10. 10Quiz Time
  11. 11Conclusions
  12. 12Course Introduction

Course facts

Course details

Course
Basics of Strategic Marketing
Track
Business & management
Price
$18.99 $30
Lessons
12
Estimated study time
4 hours
Delivery
100% online, self-paced
Language
English
On completion
Certificate of completion — a non-degree credential

What you receive

Certificate of completion

Completing all lessons and activities in this course produces an official certificate of completion with a unique verification ID.

Basics of Strategic Marketing — sample certificate of completion issued by ACLAS

Course completion certificate

Issued in the learner's name upon completing this course. Includes the course title, date of completion, and a unique certificate ID verifiable worldwide.

Course certificates recognize completion of standalone professional study. They carry a unique certificate ID that can be authenticated online at any time.

How it fits

Take it alone, or build a credential

A single course earns a certificate of completion. Four related courses earn a named certificate. A structured set of seven to fourteen earns a degree.

On its own

Certificate of completion

Finish this course and receive a certificate of completion naming the course. No further commitment.

In a certificate

A named credential

23 named programs bundle four related courses from this catalog, completed within twelve months.

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Inside a degree

Academic credit

Many of these courses are also taught inside the five ACLAS degrees, where they carry academic credit.

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Enroll in Basics of Strategic Marketing

USD 18.99 one-time. Self-paced, online, with a certificate of completion at the end.