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Business & management · Individual course

Marketing Essentials Course

A practical introduction to marketing: consumer behavior, market research, branding, strategy, content and email marketing, and CRM.

$18.99 one-time15 lessons3h 35mSelf-pacedCertificate of completion

Outline

15 sections

  1. 01Course Introduction
  2. 02Introduction To Marketing Essentials
  3. 03Understanding Consumer Behavior
  4. 04Market Research and Analysis
  5. 05Building a Strong Brand Identity
  6. 06Crafting Effective Marketing Strategies
  7. 07Content Marketing Strategies
  8. 08Email Marketing Best Practices
  9. 09Public Relations in Marketing
  10. 10Customer Relationship Management (CRM)
  11. 11Measuring and Analyzing Marketing Performance
  12. 12Legal and Ethical Considerations in Marketing
  13. 13Case Studies in Successful Marketing Campaigns
  14. 14Quiz Time
  15. 15Rounding Up

Course facts

Course details

Course
Marketing Essentials Course
Track
Business & management
Price
$18.99 $30
Lessons
15
Estimated study time
3h 35m
Delivery
100% online, self-paced
Language
English
On completion
Certificate of completion — a non-degree credential

What you receive

Certificate of completion

Completing all lessons and activities in this course produces an official certificate of completion with a unique verification ID.

Marketing Essentials Course — sample certificate of completion issued by ACLAS

Course completion certificate

Issued in the learner's name upon completing this course. Includes the course title, date of completion, and a unique certificate ID verifiable worldwide.

Course certificates recognize completion of standalone professional study. They carry a unique certificate ID that can be authenticated online at any time.

How it fits

Take it alone, or build a credential

A single course earns a certificate of completion. Four related courses earn a named certificate. A structured set of seven to fourteen earns a degree.

On its own

Certificate of completion

Finish this course and receive a certificate of completion naming the course. No further commitment.

In a certificate

A named credential

23 named programs bundle four related courses from this catalog, completed within twelve months.

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Inside a degree

Academic credit

Many of these courses are also taught inside the five ACLAS degrees, where they carry academic credit.

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Enroll in Marketing Essentials Course

USD 18.99 one-time. Self-paced, online, with a certificate of completion at the end.